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Maximize Your Choices                  Identify the Elements            Pique Curiosity

A book’s title grab’s attention, should be easy to remember, and should connect to the story or research, if non-fiction. The title may come to you as you write your story or may be a memorable line from the story. It could be the main character’s name.

A book is also your business card. The title of your book, therefore, helps establish your credibility in a subject and sell your brand. You will be using it in your future endeavors: your bio, press releases, speeches, reviews, blogs, and flyers—all promotional materials. When you are choosing a title for your book, remember to consider the role it will play as your brand. If you are writing a self-help book, the title could offer a solution to the problem the book addresses.

Start out with a long title and edit it down to a shorter title, usually no more than five words. Use an active verb, not a passive verb and clear-cut, unambiguous nouns. Be simple and direct. What is the theme of your book? Is there a dominant character? Is there a special place in the book? The time in history or place in society is another alternative; even the year in which it took place can play a role. Alliteration often leads to a catchy title.

 

Subtitles

Does your book need a subtitle? A subtitle usually gives the reader more information about a book—who it is for, what needs it will meet. For example, a cookbook may have the title, Life on the Farm. How would you know it is a cookbook unless it has a subtitle?  The subtitle, Recipes from Our Table to Your Table now clearly identifies the audience for the book.  In general, a non-fiction book often needs a subtitle, but fiction usually does not.

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 Frederick Jones is an attorney, professor, and bestselling author of Publish Me Now.  He is the founder and president of Publish Me Now University™ and creator of Write Your Worth™ live events.  To learn more about his Write Your Bestseller course, go to bit.ly/PublishMeNow to book a free strategy session and start writing and publishing today.  
NOTE: While I am an attorney , I’m not your attorney.  The content of this blog is for business coaching and educational information only.  It is not legal advice.  Readers are encouraged to seek legal counsel regarding specific questions about this post.
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